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~person:"Bauer, Raymond Augustine"
~person:"Percy, Larry"
~subject:"Kommunikation"
~subject:"Werbungsforschung"
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Kommunikation
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Bauer, Raymond Augustine
Percy, Larry
Esch, Franz-Rudolf
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ECONIS (ZBW)
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1
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
Saved in:
2
Advertising and consumer psychology
Percy, Larry
(
contributor
);
Woodside, Arch G.
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000330338
Saved in:
3
Advertising in America : the consumer view
Bauer, Raymond Augustine
;
Greyser, Stephen A.
-
1968
Persistent link: https://www.econbiz.de/10000655505
Saved in:
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