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~person:"Baumgarth, Carsten"
~person:"Eichengreen, Barry"
~person:"Hughes, Kirsty"
~subject:"Advertising effects"
~type_genre:"Fallstudie"
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Wirkungen des Co-Brandings : Erkenntnisse durch Mastertechnikpluralismus
Baumgarth, Carsten
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2003
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1. Aufl.
Persistent link: https://www.econbiz.de/10001884902
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