//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Baumgarth, Carsten"
~type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Virtuelle Stimuli für Kundente...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
2
Markenführung
2
B-to-B-Marketing
1
Branchenentwicklung
1
Business-to-Business-Marketing
1
Business-to-business marketing
1
Consumer behaviour
1
Deutschland
1
Erfolgsfaktor
1
Fernsehsender
1
Film industry
1
Filmwirtschaft
1
Germany
1
Konsumentenverhalten
1
Markenpolitik
1
Media industries
1
Medien
1
Mediensektor
1
Music industry
1
Musikwirtschaft
1
Publishing industry
1
Sector development
1
Success factor
1
Television industry
1
Verlagswesen
1
Welt
1
World
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Handbuch
Lehrbuch
11
Collection of articles of several authors
9
Sammelwerk
9
Konferenzschrift
8
Textbook
6
Aufsatzsammlung
4
Bibliografie enthalten
3
Bibliography included
3
Case study
3
Fallstudie
3
Glossar enthalten
3
Glossary included
3
Article in journal
2
Aufsatz in Zeitschrift
2
Conference proceedings
2
Dissertation u.a. Prüfungsschriften
2
Handbook
2
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Systematic review
1
Thesis
1
Working Paper
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
2
Author
All
Baumgarth, Carsten
Bruhn, Manfred
28
Pepels, Werner
24
Homburg, Christian
12
Hippner, Hajo
9
Esch, Franz-Rudolf
8
Wilde, Klaus D.
8
Hermanns, Arnold
6
Zerres, Christopher
6
Albers, Sönke
5
Hinterhuber, Hans H.
5
Zerres, Michael P.
5
Ahlert, Dieter
4
Günter, Bernd
4
Helm, Sabrina
4
Zerfaß, Ansgar
4
Ammann, Paul
3
Bauernhansl, Thomas
3
Behle, Christine
3
Belk, Russell W.
3
Bieger, Thomas
3
Dreyer, Axel
3
Erlhofer, Sebastian
3
Freyer, Walter
3
Haibach, Marita
3
Herrmann, Andreas
3
Künzel, Hansjörg
3
Matys, Erwin
3
Ten Hompel, Michael
3
Vogel-Heuser, Birgit
3
Vom Hofe, Renate
3
Wiedmann, Klaus-Peter
3
Aden, Timo
2
Ansari, Sepita
2
Backhaus, Klaus
2
Baetzgen, Andreas
2
Bardhi, Fleura
2
Bastian, Harald
2
Becker, Markus
2
Belz, Christian
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Erfolgreiche Führung von Medienmarken : Strategien für Positionierung, Markentransfers und Branding
Baumgarth, Carsten
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002007647
Saved in:
2
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->