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~person:"Baumgartner, Hans"
~subject:"Werbewirkung"
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Werbewirkung
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Baumgartner, Hans
Puntoni, Stefano
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Journal of advertising : official publication of the American Academy of Advertising
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Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert
;
Puntoni, Stefano
;
Baumgartner, Hans
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
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