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~person:"Becker, Jan"
~subject:"Marketing"
~type_genre:"Hochschulschrift"
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Gabler-Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Marktorientierte Unternehmensführung : Messung - Determinanten - Erfolgsauswirkungen
Becker, Jan
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1999
Persistent link: https://www.econbiz.de/10001395984
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