Current models of visual search assume that visual attention can be guided by tuning attention toward specific feature values (e.g., particular size, color) or by inhibiting the features of the irrelevant nontargets. The present study demonstrates that attention and eye movements can also be...

Consumers often arrive at the point of purchase with a particular product to purchase in mind and must search for this target product in the product display. Drawing on visual crowding theory, we suggest that an individual's ability to find a target product in a display varies according to the...