Relationships and networks are commonly understood to play an important role in firms' internationalization. With this proposition in mind, this paper investigates the link between domestic business-to-business ties and firm internationalization in a sample of 502 small and medium-sized...

This research report describes attitudes, preferences and usage behavior of the population regarding social media pages of hospitals. For this purpose, the results of a quantitative survey (N=1,547) in the DACH region (Germany, Austria, Switzerland) are presented and explained

Background: Facebook ratings provide relevant information and data on hospital quality for individual patients, the hospitals themselves and the institutions responsible for the quality assessment of hospitals. However, there are still considerable doubts in the healthcare sector about the...

This research report describes the use of social media platforms by Swiss SMEs (small and medium-sized enterprises). For this purpose, numbers on own profiles (social media adoption) and numbers of followers (generated reach) were systematically collected and evaluated for a representative...