Similar Search Results

Envisioning consumers : how videography can contribute to marketing knowledge

Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458

Persistent link: https://www.econbiz.de/10011934543

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859

Cultural resonance of global brands in Brazilian social movements

Suarez, Maribel; Belk, Russell W. - In: International marketing review 34 (2017) 4, pp. 480-497

Persistent link: https://www.econbiz.de/10011760489

1984 AMA educators' proceedings

Belk, Russell W. (contributor) - American Marketing Association - 1984

Persistent link: https://www.econbiz.de/10001548951

Journal of Macromarketing special issue : anti-consumption research and society

Lee, Michael S. W.; Cherrier, Hélène; Belk, Russell W. - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 187-189

Persistent link: https://www.econbiz.de/10010126293

Handbook of qualitative research methods in marketing

Belk, Russell W. (contributor) - 2006

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve … academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in … marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as …