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construal-level theory
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hotel industry
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promotional message
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psychological distance
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BeomCheol Kim, Peter
Johnson, Kim K. P.
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Kim, Jae-Eun
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Kim, Jungkeun
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Wu, Juanjuan
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Mun, Jung Mee
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Application of construal-level theory to promotional strategies in the hotel industry
Kim, Jungkeun
;
BeomCheol Kim, Peter
;
Kim, Jae-Eun
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 340-352
Persistent link: https://www.econbiz.de/10011450714
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