Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...

A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides...

Habár a technológia fogalmának, fejlődésének, szerepének, jelentőségének és hatásainak kutatása és vizsgálata egyidős az emberiséggel, és annak vetületei számtalan diszciplínában, azok fejlődésében is tetten érhetők, a technológia szervezeteken belüli stratégiai...

There are definite intentions and efforts for spreadingopen source office software in the Hungarian public service. However, LibreOffice offers almost the same functionality than Microsoft Office, document compatibility may be problematic, and both the appearance and the access to a part of...

The success of developing e-learning is determined by curriculum quality, the availability of technological requirements and, to an even greater extent, by user response to the technology introduced in the process. Digital enhancement of education through e-learning solutions should also take...

The path pf preventing and solving the environmental problems in the world is surrounded by innovations, new technologies. However, it should not be overlooked that these are aimed at human well-being and are mainly coordinated by companies. People make decisions for people but along with...

Generation Z, who can handle almost everything online, from the picture taken by their mobile phone to purchasing or transferring money. Therefore, using several tech solutions, they are not looking for traditional banking solutions, like the ones where physical presence is needed. Their wish is...