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Managing corporate reputation through corporate branding
Schultz, Majken; Hatch, Mary Jo; Adams, Nick - In: The Oxford handbook of corporate reputation, (pp. 420-445). 2012
Persistent link: https://www.econbiz.de/10009573860
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Managing the fuzzy front end : intra-firm versus inter-firm networks
Jørgensen, Jacob Høj; Rasmussen, Erik Stavnsager; … - In: Perspectives on supplier innovation : theories, …, (pp. 473-497). 2012
Persistent link: https://www.econbiz.de/10009632760
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An examination of a reciprocal relationship between network governance and network structure
Bergenholtz, Carsten; Goduscheit, René Chester - In: International journal of strategic business alliances 2 (2011) 3, pp. 171-188
Persistent link: https://www.econbiz.de/10009387562
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Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo; Schultz, Majken - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
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Knowledge brokering : spanning technological and network boundaries
Bergenholtz, Carsten - In: European journal of innovation management : EJIM 14 (2011) 1, pp. 74-92
Persistent link: https://www.econbiz.de/10008988076