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~person:"Bergkvist, Lars"
~source:"econis"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Preregistration as a way to limit questionable research practice in advertising research
Bergkvist, Lars
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1172-1180
Persistent link: https://www.econbiz.de/10012395647
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Perspectives : measure proliferation in advertising research : are standard measures the solution?
Bergkvist, Lars
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 311-323
Persistent link: https://www.econbiz.de/10012498551
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