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~person:"Berkmann, Manuel"
~person:"Pankalla, Lars"
~type_genre:"Graue Literatur"
~type_genre:"Lehrbuch"
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Berkmann, Manuel
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Die Identifikation von Lead-Usern in virtuellen Communities : eine empirische Untersuchung ihrer Verhaltensmerkmale in Bulletin-Boards
Wiedmann, Klaus-Peter
;
Pankalla, Lars
;
Ramlow, Felix
-
2009
Persistent link: https://www.econbiz.de/10003853856
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Kundenintegrationskompetenz im Kontext der Innovationserstellung : zum Stand der Forschung sowie Konturen einer Konstruktkonzeptionalisierung aus B-to-B-Perspektive
Wiedmann, Klaus-Peter
;
Pankalla, Lars
-
2010
Persistent link: https://www.econbiz.de/10008780551
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
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2020
Persistent link: https://www.econbiz.de/10012298430
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