//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bertoldi, Bernardo"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social marketing oder Werbung...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Angst
1
Anxiety
1
Companies' behaviour
1
Consumer behaviour
1
Emotion
1
Emotional marketing
1
Fear
1
Konsumentenverhalten
1
Social Marketing
1
Social marketing
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bertoldi, Bernardo
Chesnes, Matthew
6
Jin, Ginger Zhe
6
Terblanche-Smit, Marlize
4
Terblanche, Nic S.
3
Comello, Maria Leonora G.
2
Deshpande, Sameer
2
Eisend, Martin
2
Freeman, Dan
2
Huber, Frank
2
Jewell, Robert D.
2
Kareklas, Ioannis
2
Lim, Joon Soo
2
Regier, Stefanie
2
Rinino, Maxime
2
Shen, Fuyuan
2
Wieluch, Marina Isabel
2
Yeh, Marie A.
2
Adair, Carol E.
1
Ahern, R. Kirkland
1
Ahn, Euijin
1
Andreasen, Alan R.
1
Andrews, J. Craig
1
Antonetti, Paolo
1
Atkin, Joann L.
1
Bae, Mikyeung
1
Baines, Paul
1
Balaji, M. S.
1
Barrett, Daniel W.
1
Baxter, Stacey
1
Behnoosh, Shima
1
Bergan, Daniel
1
Beute, Ethan
1
Bhatnagar, Namita
1
Binney, Wayne
1
Birau, Mia M.
1
Biswas, Saswata Narayan
1
Borges, Adilson
1
Bortree, Denise Sevick
1
Bove, Liliana L.
1
more ...
less ...
Published in...
All
Journal of customer behaviour
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Fear appeals in social marketing : the case of anti-speeding video advertisement "Mistakes"
Giachino, Chiara
;
Stupino, Margherita
;
Petrarulo, Gabriella
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011757541
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->