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The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
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A case study on the internationalization process of a "born-global" fashion retailer
Bhardwaj, Vertica; Eickman, Megan; Runyan, Rodney C. - In: The international review of retail, distribution and … 21 (2011) 3, pp. 293-307
Persistent link: https://www.econbiz.de/10009260846
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A case study on the internationalization process of a born-global fashion retailer
Bhardwaj, Vertica; Eickman, Megan; Runyan, Rodney C. - In: The international review of retail, distribution and … 21 (2011) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10009178539
Cover Image
The effect of culture on the context of ad pictures and ad persuasion: The role of context-dependent and context-independent thinking
Liang, Beichen; Runyan, Rodney C.; Fu, Wei - In: International marketing review 28 (2011) 4, pp. 412-435
Persistent link: https://www.econbiz.de/10009185333