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~person:"Bhattacharjee, Abhigyan"
~person:"Dasgupta, Susmita"
~subject:"Bibliometric analysis"
~subject:"Konsumentenverhalten"
~subject:"Modeling"
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Bibliometric analysis
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Bhattacharjee, Abhigyan
Dasgupta, Susmita
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International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
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ECONIS (ZBW)
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How to measure persuasion knowledge
Ham, Chang-Dae
;
Nelson, Michelle R.
;
Dasgupta, Susmita
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 17-53
Persistent link: https://www.econbiz.de/10011298748
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2
Digital consumer engagement in a social network : a literature
review
applying TCCM framework
Saikia, Winee
;
Bhattacharjee, Abhigyan
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
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