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~person:"Bhattacharjee, Abhigyan"
~person:"Donthu, Naveen"
~subject:"Bibliometric analysis"
~subject:"Konsumentenverhalten"
~subject:"Modeling"
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Bibliometric analysis
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Bhattacharjee, Abhigyan
Donthu, Naveen
Kumar, Satish
10
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7
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2
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International journal of consumer studies
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The journal of product & brand management
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Thirty years of product and brand management research : a retrospective
review
of the Journal of Product and Brand Management using bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Sahoo, Saumyaranjan
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1141-1167
Persistent link: https://www.econbiz.de/10013429132
Saved in:
2
Digital consumer engagement in a social network : a literature
review
applying TCCM framework
Saikia, Winee
;
Bhattacharjee, Abhigyan
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
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