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~person:"Bieger, Thomas"
~subject:"Beziehungsmarketing"
~type_genre:"Book section"
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How to succeed in the digital age : strategies from 17 top managers
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Customer relationships between private and public value
Bieger, Thomas
;
Lorz, Michael
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 261-278)
.
2014
Persistent link: https://www.econbiz.de/10010341212
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