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~person:"Bijmolt, Tammo H. A."
~person:"Broekhuis, Manda"
~subject:"United States"
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Bijmolt, Tammo H. A.
Broekhuis, Manda
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
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