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~person:"Bilgihan, Anil"
~subject:"Viral marketing"
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Viral marketing
Beziehungsmarketing
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Customer satisfaction
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Relationship marketing
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Consumer behaviour
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Customer loyalty
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Kundenzufriedenheit
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Virales Marketing
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Casino ambiance
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Hotellerie
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Bilgihan, Anil
Freed, Larry
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International journal of contemporary hospitality management
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
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Understanding satisfied and dissatisfied hotel customers : text mining of online hotel reviews
Berezina, Katerina
;
Bilgihan, Anil
;
Cobanoglu, Cihan
; …
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011453950
Saved in:
2
Customer loyalty : a review and future directions with a special focus on the hospitality industry
Kandampully, Jay
;
Zhang, Tingting Christina
;
Bilgihan, Anil
- In:
International journal of contemporary hospitality management
27
(
2015
)
3
,
pp. 379-414
Persistent link: https://www.econbiz.de/10011308466
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