Corporate innovation management geared to long-term success calls for strategy to grow innovations into a substantial … opening their innovation processes to external actors, particularly customers. The method of integrating lead users is …

breakthrough innovation projects. This paper focuses onthe question how analogies can be systematically used in the early... …

evaluation of innovation via information markets. We empirically study the impact of overconfidence on the evaluation of … innovation via information markets in two experiments. The first experiment investigates the impact of overconfidence on …

"Close orientation with the market is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand small …