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~person:"Blank, David M."
~person:"Hervet, Guillaume"
~subject:"Werbung"
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Blank, David M.
Hervet, Guillaume
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
The journal of business : B
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ECONIS (ZBW)
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Competitive advertising strategies for programmatic
television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
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2
The impact of contextual
television
ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
3
Tonypandy once again
Blank, David M.
- In:
The journal of business : B
42
(
1969
)
1
,
pp. 104-112
Persistent link: https://www.econbiz.de/10003494903
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