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~person:"Bogusky, Alex"
~subject:"Innovation management"
~type_genre:"Guidebook"
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Baked-in : creating products and businesses that market themselves
Bogusky, Alex
;
Winsor, John
-
2009
"Advertising leaders Bogusky and Winsor discuss the latest trends in product
innovation
as the key to cutting …
Persistent link: https://www.econbiz.de/10003818799
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