Showing 1 - 6 of 6
Persistent link: https://www.econbiz.de/10010504869
In the emerging electronic environment, the creation of customer-centered websites is becoming increasingly important. This paper reports two exploratory studies on user perceptions of using web sites. We first use Kano's Model of Quality to conduct an investigation of quality features in the...
Persistent link: https://www.econbiz.de/10014151938
In the emerging global electronic market, the creation of customer centered websites will become increasingly important. This paper uses Kano's Model of Quality to develop a conceptual framework for investigating features in the web environment that satisfy basic, performance, and excitement...
Persistent link: https://www.econbiz.de/10014151939
Users’ affective evaluation of websites upon mere exposure hasn’t been studied extensively despite its essential influence on attitude and use decision. Based on psychological and information systems (IS) literature, this paper investigates three affect-related concepts and their effects:...
Persistent link: https://www.econbiz.de/10014152057
In this paper, we report an exploratory study that consists of two experiments investigating animation interference effect in the Web environment. Animation is “a dynamic visual statement, form and structure evolving through movement over time” (Baecker and Small, 1990). In this study, we...
Persistent link: https://www.econbiz.de/10014152089
Owing to the rapid growth of Internet technologies, Web site design, and online advertisements, pop-up animations have affected and will continue to affect millions of people. Our understanding of the effectiveness and the impact of online advertisements on consumers is still limited from a...
Persistent link: https://www.econbiz.de/10014038081