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~person:"Born, Karl"
~person:"Holz, Stefan"
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
~type_genre:"Bibliography included"
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Kundenclubs als Kundenbindungsinstrument : generelle und situationsbezogene Gestaltungsempfehlungen für ein erfolgreiches Kundenclub-Marketing
Holz, Stefan
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1997
Persistent link: https://www.econbiz.de/10000622877
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Kundenorientierung im Touristikmanagement
Born, Karl
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Dreyer, Axel
;
Becker, Markus
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1999
Persistent link: https://www.econbiz.de/10000681819
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