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~person:"Bouchikhi, Hamid"
~person:"Keller, Kevin Lane"
~type_genre:"Bibliographie"
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
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2008
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3. ed.
Persistent link: https://www.econbiz.de/10004887131
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The soul of the corporation : how to manage the identity of your company
Bouchikhi, Hamid
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Kimberly, John R.
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2008
Persistent link: https://www.econbiz.de/10004898426
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