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This dissertation explores how consumers learn from repeated experiences with a product offering. It develops a new Bayesian consumer learning model, the unstable learning model. This model expands on existing models that explore learning when quality is stable, by considering when quality is...
Persistent link: https://www.econbiz.de/10009475416
the hitherto unexplored real options setting. Real options have emerged as an important part of marketing strategy, and …
Persistent link: https://www.econbiz.de/10009475473
Master's work analyze various Lithuanian and foreign authors marketing strategies formulation and management … theoretical aspects. Also, have been made a comprehensive marketing analysis of environmental factors, discussed market … segmentation, target market selection, positioning strategy and marketing elements of the strategy, described necessity of …
Persistent link: https://www.econbiz.de/10009478268
The main idea of this work was to find out the marketing strategy of Joint Stock Company „Trojina“ and discover what … influence the superficial factors had on this company. We have also analysed the micro environment of marketing that helped to … of Joint Stock Company „Trojina“ have been studied in the marketing plan. The company’s policy has been seen from the got …
Persistent link: https://www.econbiz.de/10009478601