Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...

Chapter 1. General factors -- Chapter 2. Kosovo factors -- Chapter 3. East Europe factors -- Chapter 4. Consulting services and strategies -- Chapter 5. Cases and interview results from consulting companies -- Chapter 6. Project results and discussion -- Chapter 7. Conclusion and recommendations.