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~person:"Bradshaw, Alan"
~person:"Caglayan, Mustafa O."
~subject:"Learning"
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"Don't forget the fruit gums, chum" : marketing under erasure and renewal
Patterson, Anthony
;
Bradshaw, Alan
;
Brown, Stephen
- In:
Marketing theory
8
(
2008
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10003793797
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