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Targeted advertising in magazine markets
Chandra, Ambarish; Kaiser, Ulrich - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2010
We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...
Persistent link: https://www.econbiz.de/10008694118
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Targeted advertising in magazine markets
Chandra, Ambarish; Kaiser, Ulrich - 2010
We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...
Persistent link: https://www.econbiz.de/10010302598
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Exports and productivity: Comparable evidence for 14 countries
Wagner, Joachim; Pertl, Leonhard; Schiavo, Stefano; … - 2007
We use comparable micro level panel data for 14 countries and a set of identically specified empirical models to investigate the relationship between exports and productivity. Our overall results are in line with the big picture that is by now familiar from the literature: Exporters are more...
Persistent link: https://www.econbiz.de/10010331061
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Targeted Advertising in Magazine Markets
Chandra, Ambarish; Kaiser, Ulrich - Centre for Industrial Economics (CIE), Økonomisk Institut - 2010
We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...
Persistent link: https://www.econbiz.de/10008534453
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Exports and Productivity: Comparable Evidence for 14 Countries
Álvarez, Roberto; Andersson, Martin; Bellone, Flora; … - Centre for Industrial Economics (CIE), Økonomisk Institut - 2007
We use comparable micro level panel data for 14 countries and a set of identically specified empirical models to investigate the relationship between exports and productivity. Our overall results are in line with the big picture that is by now familiar from the literature: Exporters are more...
Persistent link: https://www.econbiz.de/10005818465
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Newspapers and magazines
Chandra, Ambarish; Kaiser, Ulrich - 2016
Persistent link: https://www.econbiz.de/10011419960
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Exports and productivity - comparable evidence for 14 countries
Pertl, Leonhard (contributor); Schiavo, Stefano (contributor) - International Study Group on Exports and Productivity - 2008
Consisting of teams working with firm level data, the International Study Group on Exports and Productivity has used comparable micro level panel data for 14 countries and a set of identically specified empirical models to investigate the relationship between exports and productivity. The...
Persistent link: https://www.econbiz.de/10011610254
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Targeted advertising in magazine markets
Chandra, Ambarish; Kaiser, Ulrich - 2010
Persistent link: https://www.econbiz.de/10008652619
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Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish; Kaiser, Ulrich - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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Targeted advertising in magazine markets
Chandra, Ambarish; Kaiser, Ulrich - 2010
We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...
Persistent link: https://www.econbiz.de/10008660632