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Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...
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various types of innovation activities to position themselves against their competitors. Ambidexterity and strategic agility …, firms should either favor an exploration strategy of innovation processes to come up with radically new knowledge, products …
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The terms innovation and entrepreneurship are commonly used - but not always with the same understanding. There is an … recent models linking innovation and entrepreneurship are discussed and presented. Finally, a comprehensive framework for …
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Das Management von Forschung und Entwicklung ist eine der wichtigsten unternehmerischen Funktionen, insbesondere in technologieorientierten Branchen. Vor diesem Hintergrund bietet dieses Buch einen umfassenden Überblick aller strategischen, operativen und taktischen Maßnahmen, die für ein...
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