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Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...
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Purpose - The purpose of this paper is to identify forthcoming fields of innovation management themes with an outline …/methodology/approach – Key trends in innovation research are derived from an extensive literature review. In addition, major macroeconomic trends … major fields for future research in innovation management theory and practice. These areas are namely customer orientation …
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