The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …

paper first measures the extent to which producers display an active or mechanical marketing style using individual farmer … sales. Next, tests of performance persistence are conducted to determine if there is any advantage to an active marketing … style. The results show that southern Oklahoma wheat producers tend to have a mechanical marketing style, while at other …

marketing recommendations. Results indicate that even when skeptical beliefs are incorporated into the model a few programs in … corn and several programs in soybeans appear to be better marketing alternative compared to a naïve strategy that mimics …

check-off programs for funding commodity marketing programs that would separately fund the minimum administrative capacity … and the more costly full marketing program. In these mechanisms, even if a funding shortfall occurs for the full marketing …