This study considers the allocation of Florida citrus-grower money between advertising and research programs to maximize grower revenue net of program costs. The allocation depends on the impact of advertising on demand and the impacts of research on the cost of production and supply. A number...

Zero runoff subirrigation (ZRS) technology can effectively manage fertilizer input while improving greenhouse production efficiency. However, high capital investment costs and inadequate technical information to growers are impediments for adoption. A Monte Carlo simulation was used to compare...

As economies of size become fundamentally important in production agriculture, farm sizes continually increase. For dairy producers, this results in larger herds, more acres of crop production, and more full-time, non-owner employees, which result in more human resource management concerns....

This report describes a planning framework to help guide on-farm efforts that seek to address agriculture's potential to adversely affect water quality while achieving farm business objectives. Principles and concepts from modern management thought and economics underlie the framework. This...