In this study, the impacts of Florida Department of Citrus (FDOC) orange juice (OJ) advertising on U.S., OJ demand and the price received by Florida growers are examined.

The Administration has proposed revising the AGI means test for eligibility to farm program payments. The 2002 farm bill excludes producers from farm program payments (CCP, DP, and MLG/LDP) if their average adjusted gross income (AGI) for three preceding years exceeds $2.5 million and less than...

A Monte Carlo simulation model was constructed to analyze the economic feasibility of growing algae as a renewable fuel source. Increasing growth rates, pond water depth, oil content, and facility size are important for ensuring the economic viability of a commercial algae facility.

Preference variables are included in the inverse Rotterdam model based on the Tintner-Ichimura-Basmann relationship linking preference effects on quantities demanded to price effects and preference effects on marginal utilities. Restrictions are made on the effects of the preference variables on...

The cross-section and time series model used in this study yielded a number of important estimates for OJ and GJ demand. The own- and cross-price elasticities were, in general, similar to those found in past studies. The dummy variable estimates to control for city size, seasonality and other...

In this study, city-by-city, weekly grocery store sales data were used to estimate the impacts of the FDOC, TV, RADIO and HC promotional programs. The estimates indicate that the RADIO program was effective, having a B/C of 1.4. For the TV and HC programs, benefits were less than costs.

In this study, an OJ model was developed to examine the optimal advertising-research mix to maximize Florida grower revenue net of the costs of these activities. The model is based on assumed coefficients reflecting the impacts of prices, advertising and research. The effects of prices on demand...

In this paper, estimates of the impacts of various factors on the refrigerated OJ sales in Wal-Mart (WM) stores are presented. Data on WM stores, as well as grocery stores doing $2 million or greater annual business, across 52 Nielsen city markets (including the remaining U.S.) were studied....

This study shows how the mix of advertising and research that maximizes net revenue for a commodity can be approximated for given values of market prices, margins and quantities, along with price elasticities of supply and demand, and the elasticity of demand with respect to advertising and the...