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Retrospective: "culture shocks" in inter-cultural service encounters?
Stauss, Bernd - In: The journal of services marketing 30 (2016) 4, pp. 377-383
Persistent link: https://www.econbiz.de/10011615445
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From goods to great : service innovation in a product-dominant firm
Bettencourt, Lance A.; Brown, Stephen Walter - In: Business horizons 56 (2013) 3, pp. 277-283
Persistent link: https://www.econbiz.de/10009757950
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The secret to true service innovation
Bettencourt, Lance A.; Brown, Stephen Walter; Sirianni, … - In: Business horizons 56 (2013) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10009706803
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The evolution and discovery of service science in business schools
Bitner, Mary Jo; Brown, Stephen Walter - In: Services science : fundamentals, challenges and future …, (pp. 91-101). 2007
Persistent link: https://www.econbiz.de/10003605022
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Learning from the pioneering founders of the service research field
Bowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; … - In: Journal of service management 34 (2023) 4, pp. 605-630
Persistent link: https://www.econbiz.de/10014338196