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~person:"Bruhn, Manfred"
~subject:"Marketingmanagement"
~type_genre:"Nachschlagewerk"
~type_genre:"Non-commercial literature"
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Lexikon der Kommunikationspolitik : Begriffe und Konzepte des Kommunikationsmanagements
Bruhn, Manfred
-
2008
Zum Autor: Prof. Dr. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere
Marketing
und …
Persistent link: https://www.econbiz.de/10003608235
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