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~person:"Bruning, Edward R."
~subject:"Airline"
~subject:"Freihandelsabkommen"
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Airline
Freihandelsabkommen
Air transport
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Fluggesellschaft
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Luftverkehr
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1972-1985
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Air passenger transport
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Brand management
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Consumer behaviour
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Free trade agreement
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Marktsegmentierung
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Passagierluftverkehr
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Bruning, Edward R.
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European journal of marketing : EJM
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Journal of international consumer marketing
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Cross-national segmentation : an application to the NAFTA airline passenger market
Bruning, Edward R.
;
Hu, Michael Y.
;
Hao, Wei Andrew
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1498-1522
Persistent link: https://www.econbiz.de/10009525780
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2
The impact of congruity and country image on global brand alliance evaluation
Hao, Andy Wei
;
Hu, Michael Y.
;
Bruning, Edward R.
;
Liu, Xin
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10009737339
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