design led approach to innovation to assist medical device companies develop new services and experiences and reshape their … emerging economies. The contribution of this work in advancing research into design innovation and future research directions …

continuously innovate, often having to do more with less. Increasing awareness of the benefits of stimulating continuous innovation … in small and medium enterprises has led to the development and implementation of design innovation programs, with many … western countries investing in design innovation programs for better firm performance. This paper investigates how firms …