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The Importance of Location in Pop Up Retailing

Marciniak, Ruth; Budnarowska, Corinna - 2010

Despite pop-up stores being a retail format that is both temporary and mobile, as with other physical stores, despite their mobility, location considerations may be assumed necessary for their success. This paper reports on a study that examined locational drivers for this form of retailing and...

Persistent link: https://www.econbiz.de/10009429698

How do fashion retail customers search on the Internet?: Exploring the use of data mining tools to enhance CRM

Budnarowska, Corinna; Marciniak, Ruth - 2009

This paper seeks to determine the usefulness of data mining tools to SMEs in developing customer relationship management (CRM) in the fashion retail sector. Kalakota & Robinson’s (1999, p.114) model of ‘The Three Phases of CRM’ acts as a basis to explore the use of data mining software....

Persistent link: https://www.econbiz.de/10009429699

An Autoethnographic Approach to Examining Electronic Retail Development

Budnarowska, Corinna; Marciniak, Ruth - 2008

Autoethnographic approaches to doing research in retailing are rare. Through the researcher reflecting on and analysing her own personal experiences as a fashion retail store proprietor, this study reconstructed the process of her strategic decision making with regard to moving from selling...

Persistent link: https://www.econbiz.de/10009429700

Bournemouth Town Centre: A ‘Clone Town’ or a potential fashion destination?

Budnarowska, Corinna - 2008

Bournemouth, like many other towns in the UK, has appeared to have fallen victim to what the New Economics Foundation (NEF) are calling ‘clone town Britain’. High rents have put space at a premium, and in a bid to provide much needed High Street brands the town has begun to overlook the...

Persistent link: https://www.econbiz.de/10009429701

The evaluation of E-business related technologies in the Railway Industry

Tetther, Clara M.; Ferreira, Luis - 2004

For the purposes of this paper, e-business is defined as: "the performance, automisation and organisation of … research has been conducted either into how e-business technology can be successfully evaluated, or into the associated costs … Australian Fortune 100, the paper puts forward a framework for the evaluation of e-business investments within the railway …

Persistent link: https://www.econbiz.de/10009437488