Budzinski, Oliver; Satzer, Janina - In: Sport, Business and Management: An International Journal 1 (2011) 2, pp. 124-137
Purpose – Despite still being younger than a decade, the theory of multisided markets has offered numerous valuable …. However, professional sports markets have largely been neglected so far in this kind of research although they possess the … characteristics of multisided markets. The purpose of this paper is to contribute to filling this gap by describing the platform …