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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10004887131
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Global stock markets and portfolio management
Motamen-Samadian, Sima (contributor) - 2006
Persistent link: https://www.econbiz.de/10004529743
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Dynamic models and their applications in emerging markets
Motamen-Samadian, Sima (contributor) - 2005
Persistent link: https://www.econbiz.de/10004825697
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Behind the scenes in advertising (Mark III) : brands, business and beyond
Bullmore, Jeremy - 2003 - 3. rev. ed.
Persistent link: https://www.econbiz.de/10004797980