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~person:"Burghardt, Anton"
~person:"Julian, Craig C"
~subject:"marketing performance"
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Market characteristics as an antecedent of performance
Julian, Craig C
-
2009
resources and the necessary channels of distribution, knowledge of local
business
practices, government intervention, industry …
Persistent link: https://www.econbiz.de/10009475189
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2
International joint venture (IJV) marketing performance: alternative approaches to performance measurement
Julian, Craig C
-
2005
general
business
performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and …
Persistent link: https://www.econbiz.de/10009475216
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