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~person:"Burmann, Christoph"
~subject:"Social Web"
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Social Web
Markenführung
39
Brand management
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Burmann, Christoph
Loureiro, Sandra Maria Correia
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Rather, Raouf Ahmad
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Rita, Paulo
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Thaichon, Park
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Turban, Efraim
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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The journal of brand management : an international journal
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Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
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2
Internetbasierte Kommunikationsinstrumente zur Markenprofilierung
Burmann, Christoph
;
Stichnoth, Fabian
;
Becker, Christian
- In:
Social Web im Tourismus : Strategien - Konzepte - …
,
(pp. 363-378)
.
2010
Persistent link: https://www.econbiz.de/10008652749
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3
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
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