Diese Dokumentation stellt einen Konjunkturindikator für einen Bereich vor, der von der amtlichen Statistik nur unzureichend erfaßt wird. Dieser Service Sentiment Indicator ermöglicht es, die konjunkturelle Situation im immer wichtiger werdenden Wirtschaftszweig unternehmensnahe...

We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...

Diese Dokumentation stellt einen Konjunkturindikator für einen Bereich vor, der von der amtlichen Statistik nur unzureichend erfaßt wird. Dieser Service Sentiment Indicator ermöglicht es, die konjunkturelle Situation im immer wichtiger werdenden Wirtschaftszweig unternehmensnahe...

We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...

No other area of the German economy has developed so emphatically in the past ten years as that of business-related services. Regardless their growing importance, business-related services still play only a minor role in official statistics. Above all, official statistics do not provide...

We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...

No other area of the German economy has developed so emphatically in the past ten years as that of business-related services. Regardless their growing importance, business-related services still play only a minor role in official statistics. Above all, official statistics do not provide...

No other area of the German economy has developed so emphatically in the past ten years as that of business-related services. Regardless their growing importance, business-related services still play only a minor role in official statistics. Above all, official statistics do not provide...