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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10000417031
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Multinational marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1988 - Reprint
Persistent link: https://www.econbiz.de/10000827384
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The marketing challenge of 1992
Quelch, John A.; Buzzell, Robert Dow; Salama, Eric R. - 1990
Persistent link: https://www.econbiz.de/10000797815
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Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - In: The global market : developing a strategy to manage …, (pp. 180-201). 2004
Persistent link: https://www.econbiz.de/10002120162
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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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How Global Brands Compete - With antiglobalization and anti-American sentiments rising, transnational firms are ducking for cover. But they shouldn't be. They should be courting co...
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - In: Harvard business review : HBR (2004), pp. 68-75
Persistent link: https://www.econbiz.de/10005925339
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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10013480640