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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10000417031
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Multinational marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1988 - Reprint
Persistent link: https://www.econbiz.de/10000827384
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The marketing challenge of 1992
Quelch, John A.; Buzzell, Robert Dow; Salama, Eric R. - 1990
Persistent link: https://www.econbiz.de/10000797815
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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10013480640