tourism. It offers conceptual discourse, empirical evidence, application of existing and emerging theories, and considers the … services provided and experiences encountered across a wide spectrum of tourism sectors. As such, it provides new intelligence … and Tourism: Experiencing Persian Heritage held in Isfahan, Iran. The regional focus of the conference is augmented in …

expectations of main tourism stakeholders, particularly residents, business, and government in the hosting community. Built on … tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book … free branding research and practice in tourism fields from the shackles of marketing that are dominated by the conventional …