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AMBIGUITY REDUCTION IN NEW PRO...
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New product development
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Calantone, Roger J.
Herstatt, Cornelius
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Kelsey, David
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Eichberger, Jürgen
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Grant, Simon
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Brem, Alexander
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Di Benedetto, C. Anthony
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Mukerji, Sujoy
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Ahmed, Shamsuddin
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of production research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
33
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New product development in new ventures : the quest for resources
Bolumole, Yemisi A.
;
Calantone, Roger J.
;
Di Benedetto, …
- In:
International journal of production research
53
(
2015
)
8
,
pp. 2506-2523
Persistent link: https://www.econbiz.de/10010515388
Saved in:
2
A search for theoretical plurality in new product launch
Calantone, Roger J.
;
Molina-Castillo, Francisco-Jose
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10010519595
Saved in:
3
The learning zone in new product development
Cui, Anna Shaojie
;
Chan, Kwong
;
Calantone, Roger J.
- In:
IEEE transactions on engineering management : EM
61
(
2014
)
4
,
pp. 690-689
Persistent link: https://www.econbiz.de/10010461183
Saved in:
4
Launch activities and timing in new product development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
5
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Saved in:
6
The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin
;
Evanschitzky, Heiner
;
Calantone, Roger J.
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
Saved in:
7
Open innovation in the brand management context
Calantone, Roger J.
;
Nguyen, Hang T.
- In:
Handbook of research on new product development
,
(pp. 250-263)
.
2019
Persistent link: https://www.econbiz.de/10012125136
Saved in:
8
When to outsource the sales force for new products
Good, Valerie
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 106-116
Persistent link: https://www.econbiz.de/10012128002
Saved in:
9
The effects of product modularity on launch speed
Vickery, Shawnee K.
;
Bolumole, Yemisi A.
;
Castel, Matthew J.
- In:
International journal of production research
53
(
2015
)
17
,
pp. 5369-5381
Persistent link: https://www.econbiz.de/10011390048
Saved in:
10
A primer on moderated mediation analysis : exploring logistics involvement in new product development
Calantone, Roger J.
;
Whipple, Judith M.
;
Wang, Xinran
; …
- In:
Journal of business logistics : JBL
38
(
2017
)
3
,
pp. 151-169
Persistent link: https://www.econbiz.de/10011762628
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