Creating Shared Value (CSV) is a concept that brings business and society together so that entrepreneurial activity is profitable and increases the well-being of citizens in the local community. CSV is a concept that brings business and society together so that entrepreneurial activity is...

This paper maintains that responsible tourism practices can be re-conceived strategically to confer competitive advantage. It looks at the extant literature surrounding the notions of “responsible tourism” and “shared value”. A qualitative research involved in-depth, semi-structured...